A business is not a static entity. It’s a living, breathing organism; prone to flux and growth. So, how can we best understand a business as a whole? We've developed a new frame of reference we call the ‘Fractal Market Map™️’.

As we look ahead to another exciting year in 2024, we first wanted to pause and reflect on last year – our wins, our challenges, and what we learned. Let’s look at the year that was: 2023.

This article explores snowmelt as a transitory and catalytic state that occurs in nature. It provides us with a powerful metaphor for understanding human systems.

Snowmelt represents a change of state—the transition from solid to liquid. For us, it’s more than just a name; it describes how we think and work.

At Snowmelt, we consider systemic design as a mindset and process. Rather than rushing into ‘solution mode’, systemic design moves thinking and conversations upstream.

Systemic design is an approach developed to help people—designers, practitioners, strategists and others—to better handle uncertain and complex challenges.

The promise of ‘network effects’ is a common feature in startup pitch decks, explaining how a platform-based product will grow.