Health Technology

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Test case study

Capturing HealthMatch's strategic ambition and operating model

Capturing HealthMatch's strategic ambition and operating model to raise capital and build the team

Working towards their Series A raise

Context

HealthMatch was working towards their Series A raise

We explored the vision and the operating model to realise it

Response

Visually communicating the operating model created clarity

Building the organisation

“I put this in front of our investors and they understood what we were trying to do with HealthMatch straight away. It gave them confidence that we were thinking about the bigger picture and the business we needed to create.”

The model was easily communicated and was well received

Outcomes

The model was easily communicated and well received

The new HealthMatch growth narrative attracted capital and talent

Results

“We have actually been really surprised how useful it has been in hiring and onboarding - helping the team understand what was happening in the business and where they would fit has helped us shape roles and responsibilities.”

Communicating complex stories quickly

What we learnt

At big decision points, founders need timely conversations with thinking partners and the ability to communicate complex stories quickly

We captured HealthMatch's strategic ambition and operating model

Engineering 

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We mapped Aurecon's value chain and identified new strategic postures

Professional Services

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Codifying Law Squared’s unique 'cluster' operating model

Codifying Law Squared’s unique 'cluster' operating model to help them scale and grow

Rethinking Law Squared's cluster model to keep up with growth

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Understanding what to maintain and change in the cluster model

Visualising Law Sqaured

Building a new operating model

Visualising the operating model, team capabilities and development pathways

"As we grow, we will need new capabilities and skills. This map makes that real. It gives us a clear picture to guide conversations with each other about where we are now, and the choices we have for our future development. The capability map is one of the most powerful things we have created."

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A redefined, fit for purpose way of working 

A redefined, fit for purpose, and clearly communicated way of working for Law Squared's teams

"Other major law firms think of capability as either winning the work or doing it, this model takes Law Squared so far beyond that."

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Make your operating model work for your organisation

We codified Law Squared’s unique 'cluster' operating model

Financial Services

We reframed Crosscut's operating model to engage with their ecosystem

Consumer Goods

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Streamlining the Plant Runner's operations

Streamlining the Plant Runner's operations for new product development and market expansion

Creating a framework to understand priorities

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Finding space to reflect on their highest value activities

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"When we came to Snowmelt we had restricted growth. They helped us to open doors."

Clear prioritisation created efficiencies

Clear prioritisation created efficiencies, as they focused resources on what mattered

They have multiplied their product range and wholesale footprint in Australia and beyond

The Plant Runner have expanded their product range and wholesale footprint in Australia and beyond

"I feel motivated now, with a sense that we’ve made real progress. I recommend Snowmelt to startups and businesses who want to strategically grow their brands."

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Externalising thinking gets founders on the same page

We streamlined the Plant Runner's operations so they could grow

Property Technology

We worked with Giraffe to define and segment their core value propositions

We developed the business model and growth narrative for Showroom-X

Non-government organisation

We co-designed a shared digital service model with a global NGO

We helped Aurecon bring a customer perspective to their internal processes

Not-for-profit organisation

We co-designed a global strategy with SMART Recovery International

Disability services

We helped Aruma to understand the role of real estate in their operations

We helped SecondMuse map and plan engagement with their ecosystem

We showed Aruma opportunities for automation and digitisation

Knowing your customers and market holistically will give you more opportunities to find new needs. We give you the methods and insights to get closer to them. We create advocates for this way of thinking and help you integrate it across your organisation.

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Understand a market

Business model design is more than just filling templates: it's a process of continually testing your thinking through many possible options. We accelerate the process of ideation and validation and involve your team and partners in the process.

Design the right business model

Operating models are often hidden, but they create the enabling conditions for a successful organisation. We make operations visible so we can shape each part to improve the performance of the whole.

Create the operating model

You can't control the external market, but organisations can shape them in their favour by creating the right products and offers. We help you create the right processes to validate ideas and make them valuable.

Define products and services

Whether you're building a startup, new venture, or new function of your business, you need to shape the right elements early to give it the best chance of flourishing. We ensure you create them.

Shape

What’s going on outside your organisation needs to be anticipated and pre-empted with a requisite response. We help you to identify what matters externally so you can use it to your advantage.

Find new opportunities

Context changes quickly, and so must your organisation. We can improve your business by aligning people, ideas, technology and structure and giving you the tools to keep them pointed in the same direction.

Ensure strategic fit

To design processes well, you need to think holistically. We help you see the connections and relationships across the component parts and design better processes, ways of working and management systems for your organisation.

Build effective ways of working

Products and service offerings are at the core of all organisations. Planning features and roadmaps with the future in mind leads to more effective and robust propositions.

Define product strategies

As organisations scale, they encounter common challenges as the complexity of teams and operations grows. We help you to codify and structure your work in ways that don't hinder your growth.

Scale

Understanding where you stand is the first step to knowing what is possible. We work with you to map internal systems and understand how things work–see how value 
is created and capability arranged.

Assess the current state

Taking a step back to understand the systems you operate within will help you to build a complete picture of the options available to you. Building your understanding of ecosystems, value chains, operating models and more will help you make better decisions.

Make sense of complexity

Carefully considering the commercial and strategic dynamics upfront means action and investment are aligned with your long-term objectives. We can help strike the right balance between short- and long-term outcomes.

Commercial and strategic design

As organisations grow, they become more robust in some ways but more fragile in others. We help organisations to keep learning and experimenting with new models. By building capability, we reduce fragility and increase your strengths.

Build internal strategic capability

As organisations refine themselves for their market niche, they can lose the ability to understand change. We create the awareness, language, concepts, and processes to help you to engage with a broader context.

Transform

Investors and other enablers are critical audiences in growth and transformation. We help create and narrate compelling stories to help you build new investor relationships, raise capital and report on your progress.

Engage your investors

A strategy is meaningless if it can't be understood by the teams and individuals responsible for implementing it. Connecting long-term outcomes with immediate objectives and activities is critical to realise your strategic ambition. We help to communicate purpose, business model and processes with internal audiences.

Inspire your team with strategy

Helping partners understand your business and its potential can turn them into the allies you need to scale and transform. We can help develop the engagement plan and artefacts required to have the right conversations with investors, regulators, clients and potential purchasers.

Build strategic partnerships

Deliberate exploration of the future can help identify new opportunities and find risks that must be engaged within the present. Storytelling and narrative are critical tools in exploration. We use participatory, imaginative methods to engage with change in the long- term.

Understand future possibilities

Your origin, present and future narratives are powerful ways to engage and build allies that can move with your business. We help you to take a stakeholder and outcome-focused approach.

Storytell

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